Your personal data
Butiksprofil Skandinavien AB, 556679-2072 ("Butiksprofil Skandinavien", "we", "us") recognises the importance of privacy to our customers and website visitors, and our aim with this policy is to describe to you in a clear and transparent way how we collect, use, display, transfer and store your information so that you can feel confident that your personal data is safe. Butiksprofil Skandinavien handles all personal data in accordance with the EU's privacy legislation GDPR, the Data Protection Regulation.
Personal data liability
Butiksprofil Skandinavien is the data controller for the processing of personal data on this website. We never sell your personal data to any third party.
Contact details
You can contact us at info@butiksprofil.se or by regular mail sent to
Butiksprofil Skandinavien AB
Box 11165
16 111 Bromma
Collection of personal data
What personal data is
Personal data is any information that can be directly or indirectly attributed to a living natural person. This includes, for example, name, social security number, address, e-mail address and telephone number. It also includes, for example, booking numbers and encrypted data and various types of electronic identities, such as IP numbers, if they can be linked to natural persons.
How we collect personal data and what data we collect
Butiksprofil Skandinavien collects personal data in several ways, but primarily directly from you.
Data collected when using our website
When you use our website, we collect information about your use of the website. Some of this information may be personal data, such as your browser's unique ID. We also collect information about how you navigate the site. We use this information to ensure the quality of our website in the future and to develop it further.
Data collected during personal contact
We collect personal data from you when you contact us, for example by email, telephone or other means. In the first instance, we collect the personal data needed to answer your question or deal with your enquiry. This includes information such as your name and customer number. Depending on how you choose to contact us, we may also collect contact details such as your email address or telephone number.
When you contact us in person, we also collect any other personal data that you choose to provide to us and authorise us to keep.
Data collected from someone other than you
When you contact us in person, someone else may provide your personal data. We assume that the person providing the data has your consent to provide this personal data. This may be for the purpose of contacting you to answer a question or if you need to get in touch with us. In order to keep your personal data up to date and accurate, we supplement and update your personal data by obtaining it from private and public registers. This includes, for example, address details and social security numbers.
Handling and storage of personal data
Store profile Scandinavia legal basis to process your personal data
Butiksprofil Skandinavien processes your personal data lawfully. It may occur that the same personal data is processed both on the basis of the fulfilment of an existing agreement, specifically on the basis of consent or on the basis that the data is necessary to fulfil other legal obligations. This means that even if you withdraw your consent and the processing based on the consent ceases, the personal data may still remain with us for other purposes. In essence, we process your data to fulfil a contract to which you are a party, for example in the case of an interior design project.
Administration of your contract
In order to deliver the goods you have ordered from us, we use your personal data in different ways. The data is used to contact you or third parties if we need information to fulfil the service you have ordered from us.
The administration of your contract also includes the use of your data for accounting, settlement and auditing purposes and credit or other payment card verifications.
Customer care
We use your personal data to provide you with a service if you contact us with questions, comments or, for example, complaints. We use your name and customer number to identify you and your contract. We use your contact details, such as e-mail address and telephone number, to contact you in connection with questions and issues. We may also use all the other personal data we have collected about you to handle your enquiry or case, depending on what is relevant in the individual case.
Distribution of information
When you have ordered a product from us, we use your personal data to send you important information about your ordered product or offers related to our products. Such mailings are sent to the e-mail address provided in connection with the order.
Marketing and personalisation
For analysing user patterns and personalisation, we use cookies. You can read our cookie policy here.
Development of products and services
We use the data we collect about our customers to develop and improve our products. This includes our digital services, where we analyse user behaviour to develop how we present information, offers and design features. It also applies to the development of our products according to customer preferences and behaviour and to, for example, correct deficiencies or increase security.
In general, we use anonymous or anonymised data at an aggregated level to conduct this type of analysis. However, we may also use personal data that we have collected where relevant.
Legal requirements
Finally, your personal data may also be processed in order for us to fulfil legal and regulatory obligations, such as security and accounting.
Storage times
Butiksprofil Skandinavien follows good practice in the industry. We save your personal data for as long as is necessary for the purpose of the processing.
We store all the personal data we collect in our customer database. Order data is stored for 7 years in accordance with the Accounting Act.
The same personal data may be stored in several different places for different purposes. This may mean that data that has been deleted from one system because it is no longer necessary may remain in another system where it is stored on the basis of consent or for another purpose where the personal data is still needed.
Butiksprofil Skandinavien's technical and organisational measures for the secure processing of your personal data
We take continuous measures to fulfil the principles of "data protection by design and data protection by default". We continuously assess the risks of personal data processing and take the necessary security measures to mitigate the risks.
We continuously train our staff on data protection issues. If you have direct questions about how we work with the General Data Protection Regulation (GDPR), please contact info@butiksprofil.se.
Disclosure of personal data
Contract partners and IT suppliers
We use a number of different IT services and systems in our operations, some of which store and process personal data. We are committed to your privacy and the security of your data in all such processing. Some systems are installed locally by us and only our staff have access to the data. In these cases, there is no transfer to third parties. However, some systems are cloud solutions or installed at the provider's premises and involve us transferring personal data to the provider. In these cases, the supplier is our data processor and processes the data on our behalf and according to our instructions. We store personal data in Visma.
Web analytics companies
We use Google as an external provider for the personalisation and analysis of user behaviour on our website. Google processes personal data as a data processor on our behalf. The data in question is mainly data collected through cookies and processed at an anonymised and aggregated level.
Suppliers of commissioned services
To provide some of the goods you have ordered from us, we use subcontractors and contractors. It is often necessary for us to provide personal data to them in order for the service to be provided.
Disclosure to third parties
We will never disclose your data to third parties without your permission and unless it is required to deliver your goods. Third parties are governed by the paragraphs above.
Your rights
Necessary processing of personal data and processing based on consent
Personal data processing that is necessary for the performance of a contract with you or for compliance with a legal obligation is permitted without consent. However, in order for us to collect and process your personal data for any other purpose, you must consent to the processing. You give your consent to the processing of your personal data when you use our website to shop.
Withdrawal of consent
You can choose to withdraw your consent at any time by contacting us at the contact details above. If you withdraw your consent, we will delete personal data and cease the processing that was subject to the consent.
The same personal data may be processed both on the basis of consent and on the basis of necessity or other rules. This means that even if you withdraw your consent and the processing based on consent ceases, the personal data may still remain with us for other purposes.
Right to be informed about what personal data we hold about you
If you would like to receive information about the data we have registered about you, you can request this in writing at the above address. The register extract is provided on request and is free of charge once a year. How do I request an extract from the register?
You write and request a register extract from Butiksprofil Skandinavien. NOTE! You must submit your request in writing as it must contain your signature, so you cannot just send an e-mail. Mark the letter "Personal data extract - to "Butiksprofil Skandinaviens Personuppgiftsombud".
The legal basis for this right of access to records can be found in Article 15 of the GDPR.
This is how you can write:
Personal data extract - to Butiksprofil Skandinaviens Personal Data Officer
I hereby request information under Article 15 of the Data Protection Regulation.
…………………………………………………………………
(Place and date)
………………………………………………………………..
(Signature)
……………………………………………………………….
(Name clarification, social security number and address.)
...............................................................................
(e-mail/phone number)
Right to control your personal data
You have the right to request that your data be erased, completed or rectified. You also have the right to request that the processing of your personal data be limited to certain purposes and, for example, not be used for direct marketing or so-called profiling.
Cookies
At butiksprofil.se we use cookies to improve your experience, to collect information for our marketing and to develop the websites. The information is stored anonymously. Some personal data may be processed by cookies on butiksprofil.se. In addition to our personal data policy, our cookie policy also applies to this handling.
If you want to complain
Anyone who believes that a company is in breach of the General Data Protection Regulation or other privacy legislation can contact the Swedish Data Protection Authority. Read more at Data Inspectorate website
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